Rose gold is still as popular as ever, even as a holiday theme. According to Marie Claire's digital fashion editor Penny Goldstone, Millennials have held on to pink because it photographs well in posts on social media, making the trend incredibly popular with the social media site Instagram. "I would say rose gold has become a pop culture phenomenon. It's been around since 2015 but it's still massively fresh," she tells the BBC. "It's all about drinking a glass of rosé while sitting on a pink lounger, wearing a vintage pink 50's swimsuit." Multiple retailers have told the BBC over the last 12 months that their retail product displays are now heavily influenced by trends on Instagram.  Don't forget about the rose gold Apple Iphone and Ipads too. Not only have fashion and product brands embraced the Millennial pink trend, but here at B. Witching Bath we have reworked some of our popular and top selling collections to have that Instagram pizzazz! Add our One-hundred Roses and Champagne and Strawberries collections to your rose gold display. Millennials are crazy about rose and pink this season!