B.WITCHING TREND REPORT

Flower shop Phenomenon

Who can resist a bouquet of fresh flowers? There is something wonderful and beautiful about the language of flowers. Flower shops have been around since the first person forgot an anniversary and needed a bouquet of roses in a quick fix. But recently, flower shops have really transformed into an experience to be had. Being surrounded by lush colorful, fragrant and charming flowers in a multitude of varieties, arranged in Instagram-worthy displays really makes an impact on a buyer’s day.  Although fresh flowers is what customers come looking for, it's important to also stock other items that resonate with their mood. Unfortunately, flowers do have a shelf life, so savvy florists are known to add in other floral gift items that inspire customers to build onto their botanical mood. That’s where botanical scented products play their part. Stock your shelves with botanical lotions, soaps and candles in an array of floral aromas that compliment your fresh flower bouquets. It’s guaranteed to keep your customers coming back for more! 

- shop the trend -