B.WITCHING TREND REPORT

Minimalist chic

There is a lot of talk about minimalism these days. If this was Twitter, it would undoubtedly be a “Trending Topic”. The minimalist trend isn’t rising, it’s HERE, it’s everywhere around us. We’re living in a society that ultimately wants less. We’re condensing our wants to meet our needs – and in a world in which we are absolutely inundated and bombarded with information – we value simple and effective over flash and glamour.  Let’s take a look at the grocery store isles, something obvious is staring back at us – gone are the days of the bright pink bottles with crazy typography that scream “look at me”.  Products are looking more and more like B.Witching's simple packaging, that was developed over 25 years ago.   We’re seeing rows upon rows of simple, clean, white bottles with easy to read fonts and clear “messages” about what that product will do for you or smell like. Calls to action are clearer, messages are much less fuzzy, and everyone, even Vidal Sasoon, is buying into the minimalist approach. 

This trend is very exciting for our brand. When we developed our sleek, clean, no fuss packaging, it was a matter of good old New England practicality.  At that time we were are the forefront of this trend and our customers have been fans for ages. It's exciting to inspire so many!