B.WITCHING TREND REPORT

Meditation is a billion dollar business

The steady popularity of meditation and mindfulness has completely overtaken our society in the best way. Solo meditation sessions are a thing of the past as new wave group and digital methods have transformed meditation as a whole. From decorating your home to achieve that yoga studio inspired relaxing space, to using a phone app to tap into a peaceful zen experience, the meditation game has changed. The bursting empire of online shopping has changed the game for retailers, inspiring many to get creative.  Along with the influx of online orders, wellness and meditation have taken on new heights in popularity.  Now these two forces have come together in the most unexpected, yet profitable ways. Retailers have begun to offer experimental, unique experiences showcasing their products for shoppers to partake in. Urban Outfitters has offered salt baths and meditation classes while Saks on Fifth Avenue has hosted "booty camp" classes to help people shape their bodies and minds using their brand of workout leggings. This partnership of experience and consumerism has strengthened the bond between shopper and seller, and as online shopping gets more popular, the need for a unique retail experiences grows as well.  As a retailer, choosing the right products to showcase an experience to your customers can be tricky. However, you can not ignore that the attraction to meditation has grown into a billion dollar business, with no stop in sight. Creating an in-store experience for your customers, can be as simple as displaying our B. Witching Bath Zodiac Meditation candles, and hosting a  candle meditation session for your customers to get into the mental relaxation spirit.  As a retailer, giving your customers the gift of mind and body relaxation will be something they will thank you for.  Read the article below to learn why an experience outweighs all else!

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