Trend Report - Social Influence

B.WITCHING TREND REPORT

A DAILY INFLUENCE MAKES THE DIFFERENCE

There’s no greater feeling than the ding! or whoosh! of a notification about a flash sale at your favorite store! Being savvy online, especially as a retailer, can amp up your business to a new competitive level. Apps like Instagram can help you target an even wider market. Using Instagram stories, posting about new products, and creating attention-grabbing content daily can help your sales soar. Back when Instagram started (hard to believe that was only nine years ago), it was designed to be a sharing app for photos. Photographers and artists absolutely loved it. As a matter of fact, everybody loved it. It was a way to share creativity on a platform that was all about photos. Fast forward to today, and Instagram has gone way beyond photo sharing — now you can share videos and connect even further through Stories, IGTV and Direct Messages (DMs). But, the thing you are going to appreciate most of all as a local business is how Instagram has evolved into the No. 1 platform to engage and interact with your customers and followers alike — making Instagram an excellent platform for today’s marketing strategy. We are living in unprecedented times with access at our fingertips to reach our customers at any time. You can get as creative as you want with it. It’s the perfect platform to trial and test what works for you, fits your personality and the culture of your business. We recommend not leaving more than 90 days of posts out on the web. Don't get stuck in a creative rut, delete it and move on to a fresh seasonal vision and have fun!

Here at B. Witching Bath Co, we’re flexing our social media muscles with our new team of influencers to share their experiences and show some love. So get out into the internet and start posting! Follow us to see what’s new, seasonal and timely. Feel free to repost any content you find impactful. We are happy to share!

Be on trend & stay creative

Check out Gifts & Decorative Accessories Magazine article: Using Instagram Stories to Engage Your Customers

- create the look -

Start with images of your in store displays, your team members and general product shots of items you have for sale in your store. Stage a photo shoot with your shopping bags, or the boxes you are shipping to customers. Make it personal to your retail focus. The key is consistency. Follow us on Facebook and Instagram for more ideas.