B.WITCHING TREND REPORT

You know, that time of year, when many Americans make New Year’s resolutions to exercise more. A recent YouGov poll found that, of the nearly 30% of respondents who said they are making New Year’s resolutions, 50% said their top resolution was to exercise, be healthier and relieve stress.   That means that half of the resolution-makers hoped to achieve a health-related goal.  Gym memberships surge and searches for activewear items see a significant increase, resulting in an additional 25% sale rise the first week of January — no doubt inspired by New Year’s fitness resolutions.

Of course, this is fantastic news for the retail and fitness industry. But as you’re probably aware, people’s intentions and people’s actions don’t always align. As the new year marches on, fitness goals can quickly take a turn. Exercise can quickly evolve into Detox, Cleanse, Meditation and Spa Nights at home.  So how do you  participate in this post holidays trend?  Add in a January DETOX display with relaxing botanical aromas and add in some at home spa box assortments for the on the go shopper to grab and go home to indulge in. Include motivational and inspirational signage to keep it positive.  This trend continues to take hold into March, so keep the  green hue botanicals center stage and the display will transition well into March and spring.