B.WITCHING TREND REPORT

Made in the USA means Something

The phrase “Made in the USA” is more than just a slogan, for some it's a way of life. The idea represents the manufacturing capability of the country. And according to research from Standard Textile, US manufacturing drives more innovation than any other sector in the country. The article is titled, “Advanced U.S. Manufacturing: Strengthening Communities and the Economy”, and it points out how quality manufacturing affects the overall economy and gives US companies a competitive edge. This competitive edge comes in the form of consumer preference. According to the infographic, 80% prefer products with the “Made in USA” tag. So much so, 60% of Americans said they are willing to pay 10% more for products made in the country. One of the reasons for this preference is quality and reliability. Sixty-six percent of Americans said they associate “Made in the USA” with high quality they can trust.

There’s a saying…”Change starts with you!” And it’s definitely true for moving the needle towards sustainable, ethical, and even economically-sound brands.  Supply chain issues made visible by the COVID-19  pandemic have impacted everyone. Everyday, American customers are becoming more aware of their buying choices and the impact they have as consumers, which is why companies made in the USA are seeing a spike in interest. And if you think about it, it’s a simple case of supply and demand. The more people move away from fast cheap consumerism, the less questionable imported products can thrive. But as we move towards conscious-buying and locally-sourced products, boom! Suddenly, there’s a massive improvement in consumer satisfaction. According to Industry Week, “A deeper dive into the study shows Americans believe that U.S.-made products are more reliable (84%), they are interested in keeping manufacturing jobs at home (88%), to help the economy (87%) and to keep America strong in the global economy (84%).

Now more than ever consumers want brands they can trust to uphold the values they live by. B.Witching Bath Co. products have been proudly made in the USA since 1969, far from a trend, it's just our way of life.