B.WITCHING TREND REPORT

ASTROLOGY SUCCESS IS IN THE STARS

Astrology, an ancient craft first recorded to be practiced by the Babylonians, is making a comeback lately. More young people are turning to the New Age spirituality found in astrological customs. By the end of 2020, the astrology industry skyrocketed as many people dabbled into horoscopes and the art of starcraft to know what their futures behold. The online astrology market has shown promising growth even before the pandemic.

Technology & the $2.2 Billion Astrology Market: Why is Online Astrology Getting so Popular?

Across the world, interest in Western astrology was already experiencing something of a renaissance in the years leading up to the pandemic, its soaring cachet among young people fueled by Instagram meme accounts, venture capital-backed astrology apps like Co-Star and Sanctuary, and the destabilising years of the Trump presidency and Brexit. But the 2020 Covid pandemic seems to have stoked the fire.

According to Google Trends, searches for “birth chart” and “astrology” both hit five-year peaks in 2022, and many professional astrologers report that business took off under lockdown. TikTok, the year’s fastest-growing app in terms of monthly active users, introduced a generation of newcomers to the language of the Zodiac, and made internet celebrities of its most successful astrological accounts. A new vanguard of astrologers – younger and more diverse than the industry has known before – emerged on social media.

Astrology as a business didn't just come out of nowhere. It was already an industry on the rise, accelerated by the confusion and life-altering conditions of the pandemic. Create an in-store experience for your customers. It's as simple as displaying our B. Witching Bath Zodiac candles, and hosting a candle meditation session for your customers to get into the spirit. As a retailer, giving your customers the gift of starcraft promise will be something they will thank you for. Read the article below to learn why an astrology focus outweighs all else!

- shop the trend -